Ads & Funnel
Campaigns on Google, Meta and TikTok plus landing pages that convert: website and advertising as two halves of one funnel that brings clients.
Campaigns on Google, Meta and TikTok plus landing pages that convert: website and advertising as two halves of one funnel that brings clients.
The five most expensive ad campaign mistakes, from the wrong landing page to an audience that is too broad, and how to stop wasting ad spend.
How to measure ad conversions while respecting privacy law: pixels, events, and consent signals set up so you track what matters without collecting data you should not.
Which ad campaign metrics actually matter (cost per lead, ROAS, conversion rate), which ones are vanity metrics, and how to read a report that tells the truth.
How retargeting shows your ads to people who visited your site without converting, and brings them back to the decision. Benefits, limits, and privacy.
TikTok is powerful for discovery and brand building with short video, but it is not for everyone: when it pays off for your business and when to skip it.
How Meta (Instagram/Facebook) creates demand with visual content and wins back visitors who did not convert, inside a complete funnel.
How Google Search campaigns capture active demand and turn people who are already searching into leads, with your budget under control.
Anatomy of a landing page that converts paid traffic: a message that matches the ad, one single action, proof, and speed.
How to set a sensible starting ad budget: what the testing phase buys you, what drives the cost, and when the data says it is time to scale.
Build a website that converts first, then run the ads that feed it: why the order matters and how to avoid paying for clicks that go to waste.
Google captures people already searching, Meta creates and recovers demand, TikTok drives discovery: how to pick the right ad platform for your business.
Why your website and your ad campaigns only work together: how to build a funnel where ads bring qualified traffic and the site turns it into clients.