Ads & Funnel
Campaigns on Google, Meta and TikTok plus landing pages that convert: website and advertising as two halves of one funnel that brings clients.
Campaigns on Google, Meta and TikTok plus landing pages that convert: website and advertising as two halves of one funnel that brings clients.
How Google Search campaigns capture active demand and turn people who are already searching into leads, with your budget under control.
Anatomy of a landing page that converts paid traffic: a message that matches the ad, one single action, proof, and speed.
How to set a sensible starting ad budget: what the testing phase buys you, what drives the cost, and when the data says it is time to scale.
Build a website that converts first, then run the ads that feed it: why the order matters and how to avoid paying for clicks that go to waste.
Google captures people already searching, Meta creates and recovers demand, TikTok drives discovery: how to pick the right ad platform for your business.
Why your website and your ad campaigns only work together: how to build a funnel where ads bring qualified traffic and the site turns it into clients.